Are Branded Giveaways Still Effective For Your Business?
Branded merchandise is still a popular option for businesses looking to provide freebies to customers, clients, employees and event attendees. But in an era when attention has turned to the effectiveness of digital marketing, is there still a place for giveaways which involve physical goods? Let’s dive in and see what factors will influence your approach to this prospect.
Cost-effectiveness is king
With so many options for marketing your brand available, you could find that your available budget is pushed to breaking point. To counteract this, it could be sensible to instead focus your efforts on a giveaway involving branded merchandise sold by sites like Promotions Warehouse.
Promotional products which put your brand front and centre are comparatively inexpensive when compared with some of the other options for your next big campaign. They also deliver a consistent, proven ROI thanks to the fact that they stick around longer than other types of ad.
The Advertising Specialty Institute found in a report that branded merch will typically be retained by the recipient for eight months at a minimum, meaning that it will continue to work its magic and build your brand’s reputation day after day. In terms of cost-effectiveness, there is no better solution.
Positive associations with your brand are valuable
Whether a customer or client has a good opinion of your business will be central to determining their loyalty. If they do not feel connected to your brand or are lacking any positive emotions associated with it, they may be more inclined to look elsewhere.
Conversely if you take advantage of branded giveaways to supply them with promotional products, they will see your business in a good light and will also be reminded of this sense of satisfaction and wellbeing whenever they encounter your branding in the future.
This ties in with the fact that branded promotions can have long lasting benefits, rather than just being a flash in the pan. Of course you still need to manage your brand’s reputation and respond to crises effectively, which is something that only a fifth of firms believe themselves capable of. But by running promotional product giveaways, your brand will be more robust and can weather such storms more reliably.
Exposure still matters
Getting your brand ‘out there’ through marketing is always going to involve a few hurdles, especially if you are aiming to appeal to a specific audience. You can use digital services to target your ads and build your brand, but promotional merchandise can also bring you that much-needed exposure in a more immediate and impactful way.
This is particularly true in the case of wearable or generally portable branded products, ranging from t-shirts and hoodies to umbrellas, hats and even memory sticks. You can also jump on the growing demand for keep cups, which can be emblazoned with your logo and given away to customers and clients so that your branding is visible every day to hundreds or even thousands of people on the morning commute.
This gives you a very specialised type of exposure, as well as building brand recognition more broadly, since the people who receive your branded products as part of a giveaway will likely either occupy the same industry as your organisation, or be the target audience for the products and services you provide. This increases the likelihood that others in a similar situation will be exposed to your brand when they come into contact with the beneficiaries of any giveaway you arrange. This exposure is valuable for lead generation as well as simply for raising brand awareness.
Giveaways make your brand memorable
The trustworthiness of a brand is innately tied to its ability to stick in the mind of a customer. By leveraging branded giveaways you will make your brand much more memorable, which means that the next time someone is in need of the kinds of products and services you supply, they will be much more likely to look to your business.
Of course a branded giveaway alone is not a firm guarantee that every single person who receives a product will remember your company and be converted into a paying customer, but studies have shown that this tactic is still very effective and thus worth investigating.