Omnichannel presence, consistent posting, and valuable content are key to consolidating your brand's credibility online. Moreover, establishing trust with your audience is crucial to your brand's success. Read the tips mentioned in this article to increase the credibility of your business.
Basically, it's all about the efforts made in the right direction that will position your brand as a category leader in the market. More trust and credibility in your brand eventually drives more sales.
If you're starting your business from scratch and confused about building your brand's credibility, the seven tips mentioned in this article will help.
Take a look.
It's impossible to build your brand's credibility without a website. It contains useful information about your company - like its mission & vision statement, its history, and the services it offers. Moreover, the 'blog section' contains in-depth articles about your industry. These articles will position your brand as a credible business in front of the people and search engines.
The biggest reason for having a website is accessibility. People can easily find your website online, purchase your products or book services. They don't have to visit your physical store to transact with your business. If you're into digital services, then having a website is an absolute must for your business.
There are a few things to keep in mind before setting up your website:
Having a website for your business isn't enough; you need to optimize it for search engines. This is done through a set of practices like Keyword Research, On-page & off-page optimization, and site audit. These practices collectively are called Search Engine Optimization (SEO).
According to SearchEngineLand, eCommerce websites receive ten times more traffic than social media platforms like Pinterest, Facebook, Youtube, and Instagram. This is true for other websites as well. Proper SEO ranks important pages of your website on search engines' first pages, driving more traffic and leads.
More than a billion people actively use Facebook and Instagram every day. Other platforms like Twitter, Youtube, and Pinterest aren't far behind, either.
The point? Humanize your brand to build its credibility. Build up a loyal follower base on these platforms, post valuable content consistently, and frequently engage with your followers through AMAs or live sessions.
The more you interact with people, the more they will trust your brand. If people trust a brand, they are more likely to transact with them. You can also leverage the power of storytelling to hook your followers and develop an interest in your brand.
Moreover, it's also important to deal with negativity and hate positively and professionally. Make sure you reply to all the comments on your posts - good or bad. However, you can ignore the ones that are purely meant to incite hate and criticize your brand constructively.
Communication is a two-way process. You can't expect to increase your brand's trustworthiness if you aren't communicating well with your users. This also includes listening to what they have to say about your brand.
Feedback drives improvement. If you pay attention to constructive criticism, you will identify the scope of improvement in your products or services. You will analyze how your product performs in the market and what your competitors are doing that you aren't. At the end of the day, you should gear the content towards your clients and customers, so why not listen to them?
The text will never go out of fashion. From emails to ad copies and articles, text is a crucial part of the modern content marketing strategy.
SMS marketing is a subset of text marketing and many marketers don't utilize it these days. This is a mistake several marketers commit, as SMS marketing is still effective.
However, you can leverage this undermined marketing method in 2021 to build the credibility of your brand. The competition is low, so the success rate will be high. Here are two main benefits of SMS marketing:
Make sure to use a reliable mass texting service, customize your campaign using attractive templates, and broadcast it to the right audience to see maximum results.
Publishing eBooks and Whitepapers that contains in-depth information and statistics about your industry is a great way to boost your brand's credibility. Moreover, you can also use them as lead magnets to create an email list of prospects. Sending your prospects valuable content pieces over time with your emails will also help consolidate the trust people have for your brand
According to MarketingCharts, 67% of people will believe a piece of information when a technical expert publishes it or it is available in a Whitepaper. Moreover, these content pieces position you as a thought leader in the market, therefore boosting your brand's credibility.
Humans make plans, and they can make mistakes. A post can go viral for negative reasons or your rankings to get hit by Google's algorithms. It's advisable to have backup plans in such cases.
Moreover, stick to your brand's authenticity while replying to comments on your social media posts. When people see professional and result-oriented replies from your brand on social media, they will perceive it to be credible.
Now that you’re made aware of these proven tactics of increasing your brand's credibility, what's stopping you?
