MMA is one of the fastest-growing sports in the world. It won't take you long to find a gym no matter which city you're in, but only the popular ones. Some MMA gyms find it hard to tempt enough students into joining.
If you find it hard to promote your mixed martial arts business, start using a few high-quality tools to improve your operation. Let's look at some of the best ones to help take your gym to the next level.
Use the WellnessLiving business management software tool to promote your gym, but you'll need to combine it with something like Canva. Social media is crucial today, but you need to post quality graphics.
Canva is one of the best tools to help create wonderful graphics, plus it comes with a free version you can try out. If you combine great images and professional copy, it's easy to drive followers to your website.
The best overall MMA tool for management should come with a complete payment system, like the one you get with WellnessLiving. If you wait around for students to pay with cash every session, it won't work in your favor.
Once someone signs up for a monthly contract, it's more likely they'll show up. Even if they skip a few sessions, you'll still get paid. Once everyone is signed up, you won't have to deal with people who leave their money at home.
A good email autoresponder like MailChimp lets you build a better relationship with your students, so they'll stick around for longer. I know you'll spend time with them a few times per week, but you can email them every day.
Let them know how to perform a submission you will cover in class. Give them advice about improving their cardiovascular endurance. Emails will also help you encourage newbies to show up to their first class.
Some MMA gym owners don't even have a website. Instead, they decide to use a Facebook page, which isn't a good idea. You must have complete control over your business, so a company like Meta can't take it away from you.
If you have some experience with computers, WordPress is the best option. Wix website builder is good for people with zero tech experience. It will allow you to build a website that looks 100% professional within a day.
Posting on social media works much better when you're consistent. It's not always easy if you're busy teaching classes, which is why you should use a tool like Buffer. You can take care of all your posts on a Sunday night.
Once you've scheduled your posts, it will post them automatically during the week. Even if you have free time, it's worth using the tool. You'll usually get more likes and shares if you post at specific times.
You must go out searching for new people these days. There is so much competition trying to steal your students, so you can't wait for them to show up.