Search Results for: marketing

_How-to-Measure-Social-Media-Marketing-ROI.

 How to Measure Social Media Marketing ROI

Focus your social media marketing efforts. These techniques help measure your social media marketing ROI, to effectively gauge what works and what doesn’t.

Gain an Extra Edge in Your Marketing With These 3 Strategies

Gain an Extra Edge in Your Marketing With These 3 Strategies

The world of business is extremely competitive, and no matter what industry you are in, you are sure to have countless competitors who are looking to blow you out of the water. Customers these days are spoiled for choice with the number of different options available to them. While in the past most customers sourced […]

7 Content Marketing Hacks to Drive a Better Customer Experience

7 Content Marketing Hacks to Drive a Better Customer Experience

Do you feel like your content doesn’t attract much traffic no matter how hard you work on your content marketing hacks and strategy? Or you used to have a satisfactory number of visitors, but the numbers kept dropping and now you wonder what you could’ve possibly done wrong? Don’t worry, because you’re not alone in […]

5 Advantages Of Video Marketing That You Can't Ignore

5 Advantages Of Video Marketing That You Can’t Ignore

One beautiful day, in 1888, Louis Le Prince understood the power of video. He shot the world’s first video, known as the “Roundhay Garden Scene” that was just two seconds long, but it was the beginning and he knew the advantages of video marketing even then.  From then to now, videos have evolved drastically. Only […]

Boost Your Company Image on Twitter With These 5 Cost-effective Marketing tactics

Boost Your Company Image on Twitter With These 5 Cost-effective Marketing tactics

Businesses of today are competitive. To succeed, it should be noted that one must obtain and maintain the edge over other competitors. This is where being able to navigate through social media networks come into play as things change rapidly. Having background knowledge of how to promote a business on a social media platform like […]

Adapting Your Digital Marketing Strategies to the New Normal

Adapting Your Digital Marketing Strategies to the New Normal

Things change and develop over time; the cellphones we use no longer have huge wires sticking out of them and computers do not take up the space of an entire room. Every day something changes and adapts to our daily needs. In times of difficulty, such as those in a pandemic, things change to suit […]

Affiliate Marketing with Facebook

Affiliate Marketing with Facebook

As social media has become a staple in all of our lives, many have tried to turn their love for the medium into a source of income. There are plenty of ways you can earn money on Facebook, from selling your handmade goods and services through a page to creating donation campaigns to promote a […]

Impressions, Clicks, Traffic & More: Defining Common Marketing Terminology

If you’re new to the digital marketing arena, then there’s no doubt that you feel intimidated by the sheer number of digital marketing jargon terms that you’re yet unfamiliar with. For anyone who isn’t experienced in the industry, making sense of the marketing terms may seem just as hard as understanding a foreign script. To help you out, we’ve […]

jook sms text message marketing service

A Review of Jook SMS for Text Message Marketing

Today’s business world is characterized by stiff competition and a fast-changing environment. As a result, companies are always searching for the most relevant and cost-effective ways to stay connected with their clients to boost their business outcomes. As a business owner, there’s a need to stay current with the latest ways to reach and connect […]

Effective influencer marketing women.

How Effective Influencer Marketing Can Boost Your Business

Do you need to improve your social media presence or heighten your brand credibility? Find out what effective influencer marketing can do for your business.

3 Must-Use Marketing Methods to Boost Brand Awareness

3 Must-Use Marketing Methods to Boost Brand Awareness

Before your target audience can engage with your business, they need to be aware of your brand.  The need to boost brand awareness is the first step in any sales funnel, so it should be one of your top priorities. Many business owners assume that people will stumble across their brand when they’re looking for […]

How to Make Branding and Marketing Work Together

How to Make Branding and Marketing Work Together

Did you know that Geico spent almost 2 billion dollars on advertising in 2019? That type of investment, along with a strong brand to promote, is why Geico is one of the largest insurance providers in the entire world. If you own a business, odds are you don’t have billions to invest in branding and marketing. But […]

Reduce Costs with these Genius Marketing Strategies

Reduce Costs with these Genius Marketing Strategies

An essential aspect of business management is marketing, and yet several companies do not put as much effort into it as they should. Marketing effectively helps you reach your target audience and gives you an edge over your competitors. So why is there such a fuss when genius marketing strategies can help your business leap […]

Top 3 twitter marketing tips

For the Birds: The Top 3 Twitter Marketing Tips

Are you using Twitter to market your business? Whether you’re just starting out with a Twitter account for your business, or you’re trying to revamp the way you use this platform for marketing, you can benefit from these helpful tips. In this guide, we will let you in on some of the most vital twitter […]

The Know-How of Performance Based Marketing

The Know-How of Performance Based Marketing

  Marketing is the bread and butter of the internet. Without marketing, the business models of some of the largest internet-based tech companies would go under. The beauty of marketing is that it’s highly scalable. One can market simply by retweeting a link. For us with smaller businesses and startup marketing firms, The best way […]

Strong brand identity digital marketing

Importance of a Strong Brand Identity in Digital Marketing

Branding is not just about having a company logo. Your business is still considered to have a brand even without its logo. It is more than just having a business name. Branding refers to a complete package that includes all the things that make your products or services special. It is all about the kind […]

The 5 Reasons Organic Internet Marketing is the Key to Online Success Organic Internet Marketing - Source: Pixabay.com Growing the volume of relevant visitor traffic is a fundamental objective of any website. But no business has an unlimited budget for any form of marketing, let alone Internet marketing. For this reason, you should explore the different techniques at your disposal to grow the volume of unpaid, organic traffic your site receives. Organic online marketing relies on authentic, value-based, and natural tactics to generate awareness of your website. It stands in contrast to inorganic methods where you spend on paid advertising and sponsored posts. Organic digital marketing is a powerful tool for growing your site’s profile for the following reasons. Long-Term Engagement Inorganic marketing may give you a huge surge in traffic when your ad or sponsored post is up. However, once the ad or sponsorship period ends, there’s an instant collapse in the number of site visitors. Its effect, while beneficial, is temporary. Organic marketing has a much more gradual growth curve but is more reliable. You are less likely to see a sharp rise and a drop in organic traffic. It allows you to cultivate a loyal following by demonstrating to users your values, personality, and consistency. With that, you build a strong, emotional bond between your visitors and brands that could lead to profitable repeatable transactions. Brand Trust and Authority You can buy ads, but you cannot buy trust. At best, ads bolster trust if they ride on your already established authority. Trust is something that takes time to grow and nurture. Whether on search engines like Google or social media platforms such as Facebook, ads are clearly labeled as such. Consumers will know when they are reading a paid ad, and this can diminish the trust they have in what you have to say. For instance, the top organic search result on Google Search will receive substantially more clicks than the top ad for the same query. Organically ranking your site on search results is no easy task. It can take weeks and months of painstaking effort. But the payoff in trust and authority makes it more than worth it. Powerful Tool for Customer Engagement The process of building organic traffic over the long-term requires that you create and strengthen relationships with site visitors. As you actively engage with users on email, contact forms, blogs, live chat, and social media pages via relevant quality content, you’ll be building close-knit ties in the process. Such relationships are the precursor to long-term brand loyalty. Your visitors, over time, see you in the same way they do a close acquaintance and dependable advisor. Even when you are explicitly selling a product to them, they are bound to give your sales pitch much greater weight than they would a competing site. All of this benefits your bottom line. Develop a Real, Authentic and Relevant Audience Inorganic marketing is often highly focused on quickly closing a sale. It will go straight to describing the merits of the product with the goal of compelling a consumer to buy. While this approach may realize actual sales, it doesn’t create an authentic connection with users. Organic digital marketing, on the other hand, adopts a steadier path by providing useful, relevant, and valuable content to readers. With that, you gain an audience that first views you as an authentic subject matter expert before they see you as a seller. Cost-Effectiveness Paid ads such as pay per click (PPC) campaigns are an effective approach to placing your products and services in front of relevant audiences quickly. They may be especially important shortly after your website goes live. At that point, few people know of your site’s existence, so paid ads can provide that initial publicity. However, paid ads can become very expensive, very fast. Except for organizations with deep pockets, relying on paid traffic alone isn’t affordable or sustainable. Organic marketing is a more cost-effective strategy for increasing awareness and boosting engagement. You take time to invest in great content and that draws users naturally and builds your brand. Overall, organic digital marketing delivers better results in the long term.

The 5 Reasons Organic Internet Marketing is the Key to Online Success

Growing the volume of relevant visitor traffic is a fundamental objective of any website. But no business has an unlimited budget for any form of marketing, let alone Internet marketing. For this reason, you should explore the different techniques at your disposal to grow the volume of unpaid, organic traffic your site receives with a […]

How Expert Marketing Advice Can Help You Win In Business

How Expert Marketing Advice Can Help You Win In Business

For them to be considered as winning in business, there are many aspects of a business that entrepreneurs will have to excel in. Generally, no department is better than the other, as all of these will have to work together like pieces of a puzzle to complete the picture. But, because of the constant new […]

PPC vs SEO: Which one is the best for your business?

How to Do Digital Marketing for Lawyers

Lawyer job postings are expected to grow by an estimated 10% between 2010 and 2020. As more lawyers emerge in the industry, it can feel like a challenge to stand out. With today’s economic landscape, it’s important to utilize a strong digital marketing strategy. With people remaining quarantined, you can no longer rely on billboards […]

How can a Graphic Designer Boost your Marketing Campaign?

How can a Graphic Designer Boost your Marketing Campaign?

In layman terms, marketing a product is all about convincing your potential customers to buy your products or services. It involves attracting, enticing, and satisfying the customers that they will be far better only if they buy from you. If you have a fantastic product but a weak marketing strategy, you will often be unable […]