Email marketing is one of the best digital marketing channels. Your business should be using email marketing. Here is why it’s worth your time and effort.
Use Google Analytics to improve your site conversions and user experience by learning how visitors use your website. Here are some ways to use this tool.
Online marketing does not need to be incredibly complex. Things can and should be simple, targeted, and effective – nothing quite says “simple, targeted and effective” like a text message! You may feel so overwhelmed by all the different types of marketing in the social media age that you’ve overlooked this approach. You wouldn’t be […]
Ever wondered why companies invest so much in video marketing services? There is no single answer. There are many benefits of video marketing that any business today should take advantage of the medium as soon as they can. Don’t panic if you’re still not on board. We’ve listed 7 of the biggest benefits of video […]
There is no doubt that marketing your services brings in more customers than waiting around for them to stumble upon your business. Usually, in the past, people relied on word of mouth as the number one marketing technique out there. Later, it developed to brochures and banners, then came billboards, and finally, with the technology […]
The world of animation is only now becoming a little mainstream, trickling into businesses when it was once the preserve of the imaginative artists in film studios across the globe. Today, there are hundreds of thousands of companies interested in using animation for their marketing materials, and it’s no wonder, considering the benefits it can […]
As a small business, how you market and promote your products and services is important. Understandably, you will want as many consumers as possible to jump on board with your brand and become a loyal customer. However, unlike the large giants, you may not have an endless pot of cash that you can use for […]
The advancements in modern technology allowed several entrepreneurs to set up shop in the digital world. In parallel, it also allowed traditional businessmen and women to leverage in the virtual world to promote their brands and create awareness. This is what is known as internet marketing, and you may be amazed at what you can […]
If you use the same marketing strategies for your business year in, year out, you will soon discover they are not working as well as they once did. By keeping abreast of the latest disruptive marketing trends, you can take the right actions to adapt your marketing approach. Here is a look at the top […]
If your business is just taking off or if you have been selling products or services for years, you will seriously need to consider what you are going to spend your marketing budget on. There are so many options to choose from out there and sometimes it can get tedious trying to prioritize between different […]
It is a necessity to come up with a professional website if you want a brand to be noticed and followed. Designing a website is the first stepping stone. It is not the only task you have to complete for getting customers and generating sales, however. Search engine optimization is what makes a website popular […]
Every entrepreneur appreciates the need for a strong marketing strategy. The effectiveness of your campaigns will hold a huge influence on your sales figures. Subsequently, sustainability and growth possibilities are hugely reliant on your marketing endeavors. Given that you are the only person that can take responsibility, it can be tempting to do it all […]
Starting a successful digital marketing campaign can be difficult without the right software to help you. Luckily, there are many ways in which software can aid you in meeting your digital marketing goals, whether you need to communicate with your audience, create a stellar website, or protect your tech from hackers and threats. This guide […]
Are you looking to strengthen your business’ social media presence? Do you want to increase more followers across your social media accounts? Then one of the best places to start is with your social media reputation. A study revealed that businesses place online reputation in high regard. They believe that leaving a positive online footprint […]
Digital marketing space is fluid and dynamic so staying updated can give you a competitive advantage.Use these 6 digital marketing trends heading into 2020.
When you run a business-to-business company, you have many challenges that you just don’t have to worry about with other kinds of business. That is something that you are going to have to be aware of if you want to get ahead, and in particular you will need to make sure that you know what […]
For the last couple of years, we’ve seen a steady rise in digital ad spending for all businesses. This trend isn’t showing any signs of slowing down, either. In fact, experts estimate that funds dedicated to web marketing will make up 60.5 percent of total ad spending by the year 2023. Are you looking to […]
Are you planning to launch as social media advertising and marketing campaign? If so, it can be difficult trying to figure out what kind of budget you need to set aside for your advertising and marketing strategy. While there’s no way you can get a clear answer, you can get a general idea of how […]
Ever heard people say social media and video content are the future of marketing? They’re only half-way right. The truth is, they’re already rocking the world today! Don’t waste time and start making compelling social media marketing videos! Not sure where to start or which factors to consider when making online video content? Don’t fret, […]
When we are looking to improve our business, and get more customers, addressing the significant flaws in our marketing strategy is one thing, but also, improving our productivity in-house is another. But what if we can blend the two together? When we are looking to improve our marketing, a lot of the problem lies in […]