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email marketing

15 Tips for Crafting the Perfect Email Marketing Campaign

August 21, 2023
There are 4 billion email users every day in the world (Kirsh, 2023). This makes email marketing crucial for businesses these days. With this number of people utilizing email, brands need to craft the perfect email marketing campaign for their consumers. A great email marketing campaign can drive conversion rate and sales to your brands […]

SaaS Email Marketing Strategy – Insights for Software and Application Entrepreneurs

November 11, 2022
SaaS products are sold on a subscription basis. This means a client can start using the product and fail to renew after a month or a year. Therefore, marketing the products continuously is a core function of business operations. One of the effective strategies you can deploy is the SaaS email marketing strategy. Basically, this […]

Social Media and Email Marketing - Dual Strategy to Keep Customers Engaged

February 23, 2022
Digital marketing is a blend of different marketing channels. You do not have to stick to a single marketing channel to engage your customers. Instead, use them together to get good returns. Taking an all-inclusive approach in your digital marketing is what is trending. Social media and emails are two essential parts of digital marketing. […]

Cold Email Vs. Email Marketing: What’s the Difference?

November 24, 2021
There are two ways to reach out to potential customers: email marketing and cold email. Both, email marketing and cold email are effective ways to sell your product. Sending emails to cold prospects is often better known as cold emailing. This can be a viable and effective strategy and sending marketing emails to targeted individuals […]

Setting up the Right Analytics to Assess your Email Marketing Campaigns

October 26, 2021
Knowing how to measure and analyze the performance of marketing activity is fundamental. Without constant monitoring of data and results, it is impossible to understand if a strategy is working. It may be a successor, or on the contrary, to fail. Even in email marketing campaigns, there are KPIs of crucial importance. These parameters allow […]

8 Email Marketing Tips for More Conversions

October 5, 2021
Sending emails as a marketing tool is extremely powerful and popular. Still, so many emails end up deleted before opened or simply ignored. If you’ve wondered what it is that you’re doing wrong, stop looking for solutions and implement these 10 tips provided by a leading email marketing agency. We’ve asked guys from Alpha Efficiency to […]

6 Keys to Successful Email Marketing Campaigns

September 4, 2021
Email marketing can be a powerful tool to reach customers and increase sales conversions. But what is effective to get customers to read your messages and act on them? Here are six tips that can help increase your customer engagement with your email marketing campaigns. Goal Why do you want to send this email? You […]

How To Effectively Use Email Marketing For Your Business

June 13, 2021
Increasingly, email marketing is proving to be a highly effective marketing method. Most people don't even consider email marketing an actual "marketing" tool but an "information" tool. It is nonetheless an effective marketing tool. Email marketing is a powerful channel for marketing your business, providing a cost-effective and quick way to deliver your message to […]

Why Email Marketing is Still Relevant in 2021

April 20, 2021
Keep prioritizing your Email Marketing. It has the highest ROI vs other strategies. Here are 6 more reasons to breath new life into your email marketing.

Best Practices for Email Marketing

December 18, 2020
Email marketing is an under-utilized yet very beneficial form of digital marketing that businesses should use more effectively. Good email marketing can help your business entice pre-existing customers to continue to use your services or purchase again. There are many components that make a good email marketing campaign. You should follow these to help make […]

9 Email Marketing Techniques That Will Boost Results

November 17, 2020
Email marketing is one of the most effective ways of reaching a bigger audience and advertising your services. The challenge comes with keeping it simple. It’s never a good idea to spam your customer’s inbox, as this could be counterproductive and could drive them away.  The goal is to develop effective email marketing techniques. When […]

Simple Hacks That Will Improve Your Email Marketing Strategy 

October 29, 2020
Email marketing is by far one of the most effective strategies in digital marketing. This is because of the many communication channels available, emails are more professional, thus more likely to be trusted. They are not only effective in getting new leads from prospects but also when it comes to following up on existing leads […]

3 Tips On How To Achieve A Successful Email Marketing Campaign

June 6, 2020
There's a lot of neo-marketers that believe certain marketing techniques, like email marketing, have simply become obsolete. This group is in for a shocker since studies have actually shown the exact opposite. Research done in 2018 proved that email marketing ranked number one out of all the other marketing channels, including social media and SEO. […]

Why your business should still be using email marketing in 2020

February 18, 2020
Email marketing is one of the best digital marketing channels. Your business should be using email marketing. Here is why it's worth your time and effort.

Email Marketing Tips for Black Friday

November 12, 2019
Various tried and true methods ensure a successful Black Friday email marketing campaign. Here are 6 tips to build your Black Friday marketing campaign.

5 Tips for Improving your Email Marketing Strategy

October 15, 2019
If you’re already on the email marketing bandwagon or just getting started, these expert tips will help take your email marketing strategy to the next level.

Top 6 Email Marketing Mistakes to Avoid in 2019

September 22, 2019
With the advancement in the digital space, the use of digital marketing has grown immensely. Technological up-gradation has led to a revolution in the field of marketing strategies. Digital marketing has been one of the most successful tactics to grow your business and maximize profits. Digital Marketing is used by every organization that seeks to build a […]

Why Your Email Marketing Sender Score Matters

July 10, 2019
There are so many reasons why you should consider email marketing as part of your marketing plan. Emailing is one of the easiest and most-effective way to communicate with a lot of people (from a few hundred to a thousand or more). What’s more, email marketing lets you connect with existing and potential customers in […]

How Email Marketing Can Help Increase SEO Results

April 25, 2019
It’s not something that’s immediately obvious but email marketing does impact SEO. However, this is often overlooked because each of these strategies exist in and involve different platforms, and because of this marketers don’t immediately consider getting them to work together....but they should! If you’re already engaged in email marketing, consider how it can impact […]

Email Marketing Tips: Keys for Each Stage of the Buying Cycle

September 20, 2018
Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable?  People still read email!  They deal with the inbox, and they buy from emails.  They buy from email marketing more than directly from social media!  In fact, the there is […]
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